Today a diverse company of independent but interrelated units and multiple locations, Woodland Building Supply, began with a pushcart.
A Russian immigrant, carpenter, and father of five sons and a daughter, Lazarus Reese started L. Reese & Sons in the late 1920s, going door-to-door in West Philadelphia with lumber to replace rotting porch steps and tongue-and-groove flooring made of yellow pine.
The venture evolved to a truck, a garage, and a contracting office, with such prestigious clients as the University of Pennsylvania and City Hall. After World War II, Lazarus’ son Max and Max’s brother-in-law Leon Bernstein branched out to the supply side of the construction business, creating West Lumber Co. on Cedar Avenue in West Philadelphia to serve the family construction business and the public.
As a young boy, Stanley often accompanied his father, Max, to work at the lumberyard. He joined West Lumber full time in 1972 after graduating from Pennsylvania Institute of Technology. The company thrived as it was often first to bring in new products like pressure-treated lumber and a polymer composite decking, as well as battery-operated tools.
When pressure from big box competitors like Mr. Goodbuys, Rickel, and Channel Home Centers. The company pivoted to provide localized and specialized services for commercial build-outs and tenant fit-outs.
In 1997 when Stanley’s son Larry joined the business, the company moved ahead in key technology advances that made service to customers better and also made the company more efficient and profitable. Very early in the new millennium they recognized the coming boom in Green Building and LEEDS certification, making the company a national player in the distribution of new sustainable products.